2 of 2 people found this helpful
Hi Adam Wingate,
A long time ago I published this post: http://developers.marketo.com/blog/send-rtp-recommendation-engine-clicks-to-google-analytics/
Since you're using GTM this method of sending events to GA won't work, but what you'll need to do is to create a data layer instead with the event attributes and then use it in GTM to trigger the event.
Something like:window.dataLayer = window.dataLayer || ;
'assetName': 'some name',
Great thank you for getting back to me. This will be helpful in building our tracking.