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How does your team manage multiple email campaigns?

Question asked by Matt Rodriguez on Aug 8, 2018
Latest reply on Aug 8, 2018 by Matt Rodriguez



I work for a very large team with dozens of individuals (+ international field marketers) who send emails, all to the same database. Does anyone have any good suggestions on how to best manage so many different email campaigns going out at one time? The main problem I'm facing is that the product marketing team wants to send an email, then we have webinar and live event invites going out, then the monthly newsletter, and oh yeah we have nurtures running at the same time. How do I make sure that we're not over indexing on a particular portion of our database and how can I increase the visibility of all of these campaigns across the team? I want to make sure that we don't abuse our database, but I have no insight into if that's happening today.


I'm the sold email marketing manager so it's my job to figure out how to best manage the email channel but I'm really struggling to solve this.