3 Replies Latest reply on Sep 11, 2018 7:21 AM by Cathy Reardon

    Engagement score doesn't make sense

    Nejka McGeachie

      Hi guys,


      Our engagement score never makes sense and I read a lot about it but it makes even less sense. Basically it's usually around 38-41 and a really really good email is 52.


      Example: I sent an email to 900 people, open rates were 71.4%, CTR 9.2%, unsubscribe 0.1%, CTOR 12.8%.

      How can that be an engagement score of 52. In other words, average email but comm on it's a great email! It's very irritating. I kind of adjusted the scoring for myself - a bad email is 35, a good one is 40 and very good is 50 but I'd like to understand why it's not working properly for us.


      Any idea?