AnsweredAssumed Answered

Engagement score doesn't make sense

Question asked by Nejka McGeachie on Aug 8, 2018
Latest reply on Sep 11, 2018 by Cathy Reardon

Hi guys,


Our engagement score never makes sense and I read a lot about it but it makes even less sense. Basically it's usually around 38-41 and a really really good email is 52.


Example: I sent an email to 900 people, open rates were 71.4%, CTR 9.2%, unsubscribe 0.1%, CTOR 12.8%.

How can that be an engagement score of 52. In other words, average email but comm on it's a great email! It's very irritating. I kind of adjusted the scoring for myself - a bad email is 35, a good one is 40 and very good is 50 but I'd like to understand why it's not working properly for us.


Any idea?