I've worked in Marketo for about three years now and am finally setting up my own Lead Lifecycle Model. I haven't used Revenue Cycle Modeler, and am interested in using it in tandem with a Lifecycle Channel/Operational Program, and found this article for using both in a way that still allows you to manually update the processes.
I'm planning to use a fairly generic Known - MAL - MEL - MQL - SQL - Opp - Won with a few detours and fast tracks. I've looked for similar questions, but can't find the exact method described blow.
Has anyone used a method like this? What are your thoughts? We use Marketo and Salesforce.