1 Reply Latest reply on Aug 2, 2018 11:37 AM by Sanford Whiteman

    Tracking conversions with UTMs in WP

    Shelly Wilson

      We're having trouble tracking which sources are performing best when it comes to our event registrations. I've used UTMs in the past and can use them to measure traffic TO the page/form...but not BEYOND. Back in May I found this article : UTM Tracking & Marketo – Part Deux and set up fields as instructed in SF and as hidden fields in the registration form (note that our forms are in modals/frames in our Wordpress site).

       

      I've attached a screenshot of the SF fields we created and the corresponding hidden fields I set up in the form.

       

      However, zero UTM data tracked through to Marketo. I suppose it's possible that nobody followed a UTM link and also registered, but that seems unlikely. Over 500 visitors from my UTM campaign landed on the registration page, according to GoogleAnalytics. It's reasonable to think that at least a handful of those registered.

       

      Any ideas on how I fix this? It would be amazing to finally be able to track and measure all the way through the journey rather than hit a wall at reg page. Our Marketo Munchkin script is on our WP site before the </body> tag. Am I missing something?

        • Re: Tracking conversions with UTMs in WP
          Sanford Whiteman

          (note that our forms are in modals/frames in our Wordpress site).

          If your forms are actually on IFRAMEd Marketo LPs (a modal isn't the same as a frame) then those LPs won't have the UTMs from the main document by default. You have to deliberately attach the querystring from the outer, main document to the inner, IFRAMEd document in order for the inner document to see that data.