I am building out a lead lifecycle and I don't know what affect turning on facebook conversions will have. I can't find any documentation out there to help me out. and was wondering if anyone had any insight.
I saw this article: https://blog.marketo.com/2016/10/doing-more-together-facebook-and-marketo-drive-marketing-success.html and thought it can give you some info and maybe through it find more data on the subject.
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