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Lead Activity Log

Question asked by Mike Mastropaolo on Aug 3, 2018
Latest reply on Aug 3, 2018 by Mike Mastropaolo

Does your lead need to be logged into your website for their actions on your website to appear on their Activity Log? Or does Marketo associate that activity with the lead from the munchkin code even if the lead is not logged into your website?


I know Marketo captures anonymous information and can associate that activity once the anonymous becomes known. Is a person not logged into your website, even if you know them, considered anonymous to Marketo?