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New to Marekto - Event ROI and SFDC sync

Question asked by Kelly Carlsted on Jul 27, 2018

Hello everyone,


I just joined a very small company as the event marketing lead and we currently have no Marketing Operations. In my previous roles we were able to get some basic information on influenced revenue. I have a little bit of Marketo experience (just sending out campaigns) but don't know how to do more strategic stuff/reporting...


I notice the email marketing manager was not syncing SFDC campaign with the Marketo campaign. Could that prohibit the reporting?


Also, what is the report I can use out of the box?