0 Replies Latest reply on Jul 25, 2018 3:44 PM by Cathy Siciliano

    Hiring - Two Marketing Automation Roles at Silicon Valley Bank (Austin office)

    Cathy Siciliano

      Hi,

       

      I'm hiring two marketing automation professionals at Silicon Valley Bank in our Austin office.  The roles are Marketing Automation Senior Manager and Marketing Automation Senior Associate, and brief descriptions are below.  Please contact me with any questions.  Thanks! 

       

      Cathy

       

      1. Marketing Automation Senior Associate

       

      OVERVIEW

      The Silicon Valley Bank Digital and Creative Marketing team is seeking a Marketing Automation Senior Associate to support the growing email marketing, campaign and marketing automation needs of our internal clients.  Joining an internal team of two Marketo experts, the Marketing Automation Senior Associate will assist in the day-to-day management of SVB’s Marketo instance and marketing campaigns, including campaign creation and execution, lead management, Marketo training and best practices, and overall email and campaign troubleshooting.

       

      The Marketing Automation Senior Associate role is a full-time role based in Austin, Texas.

       

      RESPONSIBILITIES

      The Marketing Automation Senior Associate will increase the effectiveness of how we use Marketo to drive business results. Specific responsibilities include:

      • Create, execute and manage promotional and automated email marketing campaigns, including the production of landing pages, emails and forms
      • Lead the creation, implementation and iteration of new, innovative, high-performing, high-converting email, landing page and form templates
      • Define, pull and manage email list pulls for campaigns, and manage to company communication limits
      • Establish and deliver regular campaign, channel and deliverability reports and analyses, with the purpose of increasing ROI on campaigns and driving efficiency within the channel
      • Establish email marketing and campaign best practices, enabling internal clients to optimize campaigns and achieve business goals
      • Serve as an internal Marketo expert to help with the day-to-day troubleshooting and support of internal clients using Marketo
      • Collaborate with internal Marketo experts, internal clients and the Infrastructure team to design and implement improvements in how SVB uses Marketo that will drive increased ROI and impact of marketing campaigns, including design of lead nurturing/scoring programs, implementation of account based marketing, web integrations, and more

       

      DESIRED SKILLS

      The ideal candidate is an experienced digital marketer with hands-on experience using all aspects of Marketo, including campaign setup and execution, lead database and list management, email analytics and reporting, and deliverability.  Specific desired skills and experience include:

      • 3 - 5 years marketing automation experience
      • 3 – 5 years hands-on experience with Marketo
      • Certified Marketo Expert credential is a plus
      • Experience and comfort with databases, data manipulation, Excel and data deduping is a plus
      • Hands-on experience with A/B testing is a plus
      • Working knowledge of CSS/HTML is a plus
      • Self-starter with the ability to troubleshoot and problem solve
      • Detail-orientated and organized with excellent project management
      • Superior communication skills in both one-on-one consultation and one-to-many training settings
      • BA/BS degree

       

      2. Marketing Automation Senior Manager

       

      OVERVIEW

      The Silicon Valley Bank Digital and Creative Marketing team is seeking a Marketing Automation Senior Manager

      to oversee and implement a new distribution process for company-wide client communications.  Leading an internal team of Marketo experts, the Marketing Automation Senior Manager will work closely with internal constituents that span Marketing, Product, Operations, Servicing, and Compliance to understand and map out email communication needs throughout the year, and execute all campaigns.

       

      The Marketing Automation Senior Manager role is a full-time role based in Austin, Texas.

       

      RESPONSIBILITIES

      The Marketing Automation Senior Manager will design, implement and manage a pilot communications process that creates a high quality client experience and meets SVB communication goals.  Specific responsibilities include:

      • Create an intake process to understand and calendar all client communications across the year
      • Map all proposed communications at the client level to determine overall client reach/impact
      • In partnership with digital leaders and other internal constituents, build out a rules-based engine for communications designed to maximize overall client experience
      • Utilize Marketo as the singular distribution channel for all of our client communications
      • Manage a team of Marketo experts to prepare, schedule and send all client communications
      • Identify and prioritize communication types to maximize delivery and the client experience
      • Establish and deliver regular campaign, channel and deliverability reports and analyses, with the purpose of increasing ROI on campaigns and driving efficiency within the channel
      • Report on progress and pain points of the new model to leadership in advance of a broader roll-out
      • Other marketing automation tasks as needed

       

      DESIRED SKILLS

      The ideal candidate is passionate about client communications, an experienced digital marketer with hands-on experience using all aspects of Marketo, wants to make a fundamental difference executing against a new communication approach.  Specific desired skills and experience include:

      • 5+ years marketing automation experience
      • 5+ years hands-on Marketo experience, with deep understanding of its capabilities and assets
      • 5+ years of collaborating cross-functionally with multiple teams and business units, and direct people management experience
      • Experience juggling competing priorities, and managing, prioritizing and scheduling communications to meet business needs while ensuring premium client experience
      • Seasoned project management skills, a strong sense of initiative, attention to detail and the ability to work under pressure, while juggling and meeting multiple deadlines.
      • Strong technical understanding and ability to understand how Marketo aligns with other internal platforms
      • Experience and comfort with databases, data manipulation, Excel and data deduping is a plus
      • A client-focused lens, real world experience to map out ideal client communication plan based on industry learning, client rest strategies, etc.
      • A self-starter and a solid team player who owns his or her success metrics
      • Certified Marketo Expert credential a plus