Brett Carpenter

Nurture (ahem, Engagement) Programs Best Practices?

Discussion created by Brett Carpenter on Jul 25, 2018
Latest reply on Aug 1, 2019 by Lauren Lord
Branched to a new discussion

Hey y'all!


I'd like to get some advice/best practices around nurture programs.


Our Marketo migration company (DemandSpring) set up a nurture program template which included a nested program inside it. If we're just getting started, would it be better for us to use individual emails rather than programs? (I'm looking specifically at this doc: Adding a Program to an Engagement Program Stream - Marketo Docs - Product Documentation )


Our plan is to create a welcome email nurture program with several streams based on user activity. So after sending the first email, they'll either go to Stream 2 or 3, then either Streams 4, 5, 6, or 7, and they all end at Stream 8. Is this too much for noobs?