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Help! Triggering with tokens?

Question asked by 63a41a5460e1d1f6cc675f9666b1ee2badfb319b on Jul 26, 2018
Latest reply on Jul 26, 2018 by Sanford Whiteman

I've been scouring the internet and have not been able to find any help with this one (probably idealistic) task I have in mind.


My first question is - I saw that you can set up tokens for triggers ( {{trigger.Name}} ) but I'm not sure in what context I would use those? Does anyone have an example or can anyone tell me if I can use that in the body of an email?


My second question is - based on those trigger tokens, can I trigger a specific token to be used based on a specific link someone clicks on? Currently I have it set up so that a smart campaign has a flow step "if clicked this link, send EM1" which has a Token A and "if clicked this link, send EM2" which has Token B, and so forth. Is there a more straightforward way to trigger this data value?


Further info: The campaign I am running is for September webinars. I will send an email with all the webinars listed, and then I want to send a personalized follow up based on the link they click. So if they click on a link about Webinar A, I want the email to say "thanks for your interest in {Webinar A name} on {Webinar A date}. At a previous company, we used APIs to import dynamic data but I don't have that luxury here - any thoughts on how to do this?


Thanks - hope this isn't too confusing.