I'm currently linking our webinar platform with Marketo so that all webinar data is sent into our Marketo platform. Everything is passed along correctly as you can view the data on a record by record (person by person) basis. While this is all well and good, it doesn't really do much for me as I need an aggregate, high-level view of this data.
Ideally, I'm looking to create a smart list that pulls all registrations from the webinar, and within the Smartlist view, create columns for all of the custom fields within the custom object so that I can view this data at a high-level and export it for reporting. While I can create Smartlists based on filters using the custom fields from the custom object, I'm not seeing a way to add it to the view within the Smartlist. Am I missing something here?