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Marketo Sales Insight - Score: campaign description

Question asked by Andreia Norsa on Jul 24, 2018
Latest reply on Jul 24, 2018 by Andreia Norsa

Hi Guys,

I have set up the lead scoring module and it is working fine, however, on MSI under campaign history, I don't see the description of the campaign/last action which made the score changes. Instead, I've seen only the SFDC sync details.

 

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This info is not very useful for sales, so how can I change this description? I know they can go to Interesting moments and check the last activities, yet it will be nice to have under Score.

The field Person Score is a formula in SFDC: Demographic Score + Behaviour Score.

If you have any ideas, could you please share how should I set up in Marketo or SFDC?

Thanks.Products Support

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