1 Reply Latest reply on Aug 24, 2018 2:32 PM by Andrew Krasner

    DALLAS JOB: VARIDESK Email Marketing Automation Manager

    Andrew Krasner

      VARIDESK is hiring an Email Marketing Automation Manager, based in the Dallas/Fort Worth metro area (not remote). Marketo talent preferred. Learn more and apply at:

      https://varidesk.hrmdirect.com/employment/job-opening.php?req=815918&&&jbsrc=1025

       

      Dallas User Group

       

      VARIDESK is GROWING and we need a talented individual like you on our team!

      Who YOU are:

      • Manage the end-to-end email and automation program, from initiating new emails with the creative team to building, testing, deployment and reporting
      • Own the Marketo environment and serve as the primary Marketo Administrator
      • Define, implement, and maintain marketing automation best practices including database management, optimization, data quality, hygiene and troubleshooting
      • Develop and execute components in Marketo, including automated touchpoints for each stage of the lead lifecycle, outbound campaigns, forms, etc.
      • Understand the bi-directional data structure between Marketo and CRM (NetSuite); work with NetSuite admins on coordination of data sync
      • Work with various business teams to understand processes and optimize system configuration
      • Establish and maintain data quality through weekly reporting
      • Support corporate sales team with one-to-one prospect/client emails
      • Conduct A/B testing for optimization; regularly track and report on all email/automation efforts
      • Manage email templates and HTML development, when necessary, including working with developers and QA
      • Ensure compliance with spam and privacy laws in various regions (primarily US, Canada, Australia and the EU)
      • Explore new methods for list growth
      • Liaise with our automation/email agency partners

      Why VARIDESK:

      • Comprehensive Health Plans
      • Healthy Foods and Snacks
      • Wellness Program and Insurance Premium Discounts
      • Enhanced Paternity / Maternity Programs
      • Three weeks of Personal Time Off a year
      • Offsite Events and Happy Hours
      • Nicotine Free Workplace

      Who WE are:

      • A growing company ranked #1 by SMU as the fastest growing company in DFW
      • An active culture, we promote health and wellness (onsite gym, healthy food selections in the breakroom, weekly boot camp, weekly yoga, etc…)
      • VARIDESK has a balance between work life and home life, sedentary activity, sitting and standing for all employees

      Qualifications:

      • 3+ years managing marketing automation programs from strategy to execution and reporting
      • 2+ years working with Marketo, Pardot, Hubspot, or similar marketing automation platforms (strong preference for Marketo experience)
      • Experience with platform-to-CRM integrations
      • BA/BS in marketing, business and/or ecommerce or other
      • Experience building customer segments
      • Proficiency in reading analytics and creating programs based on data
      • Some experience with NetSuite preferred