We are currently setting up a landing page that will be associated to an EDM sent through Marketo (meaning no one else will have the URL to the landing page). In order to make the form smaller we do not want to have to ask user for information like firstname, lastname, and even email. Every single one of these users also has a "Company Name" and that is a form field visible (and editable) to user.
I have two questions:
1. Is it possible to send the email field (if it is a requirement) as a hidden field that gets pre-populated just based on the fact that the person who who came to the URL clicked on a link in the EDM? (we understand that if he forwards the email to a friend who then clicks it may cause issues but this is something that will not happen in this rare case)
2. Is it also possible to assure that the Company Name is pre-populated based on them clicking the URL on the email and therefore knowing who he/she is?
If the answer is no (automatically) to either what is a way to be able to make it happen?