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MSI almost adds no data to SFDC. It extracts data on-the-fly when you display the lead, contact, account or opportunity record. the only data that is added are a few fields that come with the MSI package, but the impact to your data volume is negligible.
What affects data allotments are other sync options. In decreasing impact order:
- adding tasks for events in the sync option. Just deactivate everything (expect maybe the sales email related ones). It will completely clutter the task section, make them rather unusable, and nobody will ever look at them.
- Whether or not you sync programs and campaigns. When you do, each time you add someone to a program in Marketo, it adds a campaign member. and that might represent a lot of records
- At what stage in your lead lifecycle you push data from Marketo to SFDC. The earlier, the more records you have. Please note that, implicitly, when you sync programs and campaigns (point above) all program members are also sync'ed to SFDC.
- The use of "create task" flow step. But usually, these ones make sense and are useful.
Thanks Grégoire. I am going to relay this information to my team and will let me know if I have any additional answers. I do believe we will be syncing all inbound leads into the leads tab of SFDC, and this will be carrying over the program data to SFDC. From my understanding, we will only be adding clients to the leads tab during this scenario and not when we do bulk uploads of lists in Marketo.