Hi there New York User Group, if may have already received an email from Marketo Product announcing the new data retention policy. (To be honest, I'm quite happy to see that Marketo takes this seriously and they are proactively adding features affecting data & compliance - ahead of the curve).
What does it mean and should you take any action? Yes, and here are some examples:
Every business model is unique, but just wanted to give you some food for thought. Below is the breakdown of activities from Marketo and the link to the new Data Retention Policy that goes into effect on August 15. Would love to hear your thoughts as well!
Link to policy: https://nation.marketo.com/docs/DOC-5761