2 Replies Latest reply on Jul 12, 2018 5:10 PM by Denise Greenberg

    UTM codes - how to report on them once used in the form

    Nimisha Garg

      I have a question regarding UTM codes. I set up UTM parameters for a landing page + form in Marketo.

       

      Email had this link:

      www.FA......utm_source=XYZ.../utm_campaign=email......com

      So, when people click on this link in the email the UTM code link opens.....

      FLOW - >

      Email - "RSVP" (UTM parameters added to this link) -> Landing page -> Form -> Receive thank you email etc.

       

      So, this is the flow of a campaign. Please tell me how to find out where people entered from / what source they used to reach the landing page / who are these people / what was the UTM campaign?

       

      How do UTM codes help me track and what to track?

       

      Can we download such a report from Marketo?

       

      Thank you,