I have a question regarding UTM codes. I set up UTM parameters for a landing page + form in Marketo.
Email had this link:
So, when people click on this link in the email the UTM code link opens.....
FLOW - >
Email - "RSVP" (UTM parameters added to this link) -> Landing page -> Form -> Receive thank you email etc.
So, this is the flow of a campaign. Please tell me how to find out where people entered from / what source they used to reach the landing page / who are these people / what was the UTM campaign?
How do UTM codes help me track and what to track?
Can we download such a report from Marketo?