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UTM codes - how to report on them once used in the form

Question asked by 1d177e69ac1f9498495d47f79f1509a34bf0f754 on Jul 12, 2018
Latest reply on Jul 12, 2018 by Denise Greenberg

I have a question regarding UTM codes. I set up UTM parameters for a landing page + form in Marketo.

 

Email had this link:

www.FA......utm_source=XYZ.../utm_campaign=email......com

So, when people click on this link in the email the UTM code link opens.....

FLOW - >

Email - "RSVP" (UTM parameters added to this link) -> Landing page -> Form -> Receive thank you email etc.

 

So, this is the flow of a campaign. Please tell me how to find out where people entered from / what source they used to reach the landing page / who are these people / what was the UTM campaign?

 

How do UTM codes help me track and what to track?

 

Can we download such a report from Marketo?

 

Thank you,

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