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Online/Social Ad Tracking

Question asked by Nick Altenburg on Jul 12, 2018
Latest reply on Jul 12, 2018 by Sanford Whiteman

Hello Community,


We have an ad pointing to a free trial landing page that houses a non-Marketo form. When a new lead fills out the form, a new record is created in Salesforce. Marketo can see that an anonymous person visited the page with my Visited Web Page campaign (add constraint, querystring = ad's UTM parameters), but cannot see that someone filled out the form since this is not a Marketo form - unless the new record that was created in Salesforce is synced to Marketo and is associated with the anonymous lead that clicked on the ad. Does anyone know if the new lead created from Salesforce will be associated with the anonymous lead activity once a new record is created?


Please correct me if I am wrong in my explanation.