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Lead Scoring Revamp and Analysis

Question asked by Michelle Tang Champion on Jul 11, 2018
Latest reply on Jul 11, 2018 by 9aff326fb0e6ce280b4dd5bc31ec706288ec9a16

Hi guys! We are trying to revamp our lead scoring. A few questions we had to get started:

  1. Are there any best practices while using behavior score, esp when qualifying a prospect as a sales qualified lead
  2. How other companies use behavior score in their analysis
  3. How can we start getting historic behavior score data? As of now, Marketo only stores behavior score data for the last 90 days.

Thanks in advance!