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GDPR Compliance Question

Question asked by Eric Salamon on Jul 10, 2018
Latest reply on Jul 11, 2018 by Grace Brebner

I've spoken to a lawyer, but my VP of marketing wants Marketo best practices in this matter.

 

Marketing is only done from the Marketo Database, calls are made from SFDC Database. If a person in GDPR opts out from being communicated they are marked as opted out that is passed to the appropriate field in SFDC, if they request to not be followed they are removed from the Marketo Database. The SFDC DB is for Business performance as well as sales leads for tracking campaign success/failure not for marketing purposes.

 

Should the people who opt out be removed from the SFDC DB and all campaign monitoring be removed as well, or should there be a notation added to the campaign that they can not be contacted due to GDPR compliance?

 

What would be the Advised Marketo Best Practice be in this situation?

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