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How to send (and populate) email based on new products

Question asked by Jo Pitts on Jul 10, 2018
Latest reply on Jul 11, 2018 by Sanford Whiteman

Hiya All.

Here is a bit of a question for you.

A company adds new products to their product database.

That same company wants to (based on customers interests (determined by pre-selected preferences and/or previous online behaviour e.g. browsing particular brands or product categories)) send them emails when the new products are a good 'fit' for the customer.

The email sent would need to have images, product blurb etc.

Let's assume Marketo is at the core of the solution.  I'm struggling to see how I get the product details into Marketo and then perform the analysis on what to send whom.

Let's also assume customers have signed up and opted in for Newsletters, so we don't have an issue there.