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Tracking Historical Data - Best Method

Question asked by Raquel Babb on Jul 8, 2018
Latest reply on Jul 18, 2018 by Raquel Babb



I'm wondering if anyone is using custom objects or custom activities to track transaction/purchase history? We are a financial institution and hoping other financial institutions or retail companies could share how they record buying history - or if they even pass this information to Marketo? Ideally, we'd like to have card details as well as transaction history. Is this better done through a custom object or custom activity? Lastly, does anyone know if Marketo can encrypt fields within a custom object or activity?