I need to send a "save the date" email out for an upcoming event we are hosting. The list is being created by sales, in a Salesforce campaign, where the sales people are adding members to the campaign who they want to be invited.
In Marketo, I was planning on defining the Smart List with the Filter "Member of SFDC Campaign"
My questions are:
- Does anyone else use this method for event emails?
- Is this an atypical way to define a list? It seems like the answer is "yes" but I want to gauge the community to see if others have done this or if this is common practice?
- How are others working with sales to define their lists and then what are they doing in Marketo and/or SFDC to ensure that list is receiving the email?