4 Replies Latest reply on Jul 7, 2018 4:57 AM by Ronen Wasserman

How do you track promoting a webinar on multiple channels in sfdc?

Darrell Alfonso Jul 3, 2018 4:01 PM

If we promote one webinar through paid ads, email blast, on our site, and social, what is the best way to report on this is sfdc?

No advanced reporting tools in this case, just Marketo and Salesforce.com.

Thanks!

Re: How do you track promoting a webinar on multiple channels in sfdc?

Josh Hill Jul 3, 2018 4:11 PM (in response to Darrell Alfonso)

there are several offer-channel methods posted here or on my site.

SFDC Campaign: Offer Name [Webinar]
Child SFDC Campaign: Channel Name

you will need a method to tag the URLs, etc. It's outlined on Marketing Attribution Setup Checklist - Marketing Rockstar Guides
Like Show 2 Likes(2)

Actions
Re: How do you track promoting a webinar on multiple channels in sfdc?

Veronica Holmes Jul 3, 2018 4:12 PM (in response to Darrell Alfonso)

The way I always deal with this is that the paid ad, social, etc is the lead source, and the webinar is the acquisition program. If you keep those concepts separate it becomes possible to see how many people "acquired" by the webinar came from different lead sources.
1 of 1 people found this helpful
Like Show 2 Likes(2)

Actions
Re: How do you track promoting a webinar on multiple channels in sfdc?

Darrell Alfonso Jul 3, 2018 4:16 PM (in response to Darrell Alfonso)

ah yes, thanks guys, these will work
Like Show 0 Likes(0)

Actions
Re: How do you track promoting a webinar on multiple channels in sfdc?

Ronen Wasserman Jul 7, 2018 4:57 AM (in response to Darrell Alfonso)

Did you try using different tags/statuses according to the channel?
9 of 9 people found this helpful
Like Show 0 Likes(0)

Actions