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Creating custom links for ABM accounts

Question asked by Caitlin Findley on Jul 3, 2018
Latest reply on Jul 5, 2018 by Chelsea Kiko

ABM has been a major initiative on the team, and we're working on expanding our efforts. For previous campaigns, we've uploaded lists of contacts and pulled custom links for each person, with the flow being to add the person to a Salesforce campaign once the link was clicked, along with triggering an email to the contact and a notification to their sales rep. As we continue to scale this effort, we're trying to think of a way where we can create one custom link for the overall account (instead of one for each individual) and add all the associated contacts to the account into the Salesforce campaign once the link is clicked.


Does anyone know of a way to do this? Has anyone set up anything similar to this before?