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Using the same Assets/Default Programs in Multiple Nurture Programs

Question asked by Ethan Warlick on Jul 2, 2018
Latest reply on Jul 3, 2018 by Grace Brebner

We are building multi-stream nurture programs for each of our verticals ("yay!" *Monty Python and the Holy Grail rejoice) and I want to ensure that I'm future-proofing against program member breaches and fuzzy reporting. Does best practice point to building different default programs for each nurture program (duplicate the program and/or asset), or can I build multiple smart campaigns within one default program for the nurture campaigns to call their specific campaigns (Vertical A Nurture Program calls '01 Vertical A - Send Email' and Vertical B Nurture Program calls '02 Vertical B - Send Email')?


I was going to do the following (image) but wanted input from you smarties before I mass-build.


Vertical Nurture Example.png


Many thanks,