I am looking to utilize meta tag information as a hidden field in an embedded Marketo form that is being shown outside of a Marketo LP. We were recommended by Marketo to utilize utm_content as a way to track where someone came from; however, the main issue with that is if someone organically comes to us from that page, we won't be able to track to that page.
Essentially, we want to use a global Marketo form across many pages on our website (i.e. for downloading infographics tied to different pieces of content). Does anyone have any recommendations on how we can pull any of these meta properties into a hidden field? As a second question, how would we be able to distribute the different infographics by email and on our website with the same global form?
Here are a few of the meta properties that would be ideal to pull from a form submission:
<meta name="title" content="Top 500 Chain Restaurant Report | Technomic" />
<meta property="og:url" content="http://www.technomic.com/available-studies/industry-reports/top-500" />
<meta property="og:title" content="Top 500 Chain Restaurant Report" />
<meta name="twitter:title" content="Top 500 Chain Restaurant Report" />
On a separate note, for those that use embedded forms on their website, what do you all use as your typical follow-up page?