AnsweredAssumed Answered

Marketo - Adwords : how Marketo conversions are calculated in Adwords ?

Question asked by Mathias Saint-Jean on Jun 28, 2018

Hello everyone,

 

I have a very simple question regarding the Marketo-Adwords integration.

 

So far, everything works very well for us. We used the custom columns to display our Lead Lifecycle conversions stages directly in Adwords.

 

However, I am wondering how these conversions are calculated.

 

For example, we have in Adwords :

 

- AQL (Automation Qualified Leads) = 223

- TQL (Telemarketing Qualified Leads) = 123

- SAL (Sales Accepted Leads) = 93

 

Is the real number of AQL in fact 223+123+93, and the number of TQL in fact 123+93 ?

 

In other words, does Marketo updates the same lead in Adwords to generate a "minus one" in AQL and "plus one" in TQL once the lead advanced in the lifecycle ?

 

Thanks a lot for your answers.

 

Mathias.

Outcomes