0 Replies Latest reply on Jun 28, 2018 8:45 AM by Mathias Saint-Jean

    Marketo - Adwords : how Marketo conversions are calculated in Adwords ?

    Mathias Saint-Jean

      Hello everyone,


      I have a very simple question regarding the Marketo-Adwords integration.


      So far, everything works very well for us. We used the custom columns to display our Lead Lifecycle conversions stages directly in Adwords.


      However, I am wondering how these conversions are calculated.


      For example, we have in Adwords :


      - AQL (Automation Qualified Leads) = 223

      - TQL (Telemarketing Qualified Leads) = 123

      - SAL (Sales Accepted Leads) = 93


      Is the real number of AQL in fact 223+123+93, and the number of TQL in fact 123+93 ?


      In other words, does Marketo updates the same lead in Adwords to generate a "minus one" in AQL and "plus one" in TQL once the lead advanced in the lifecycle ?


      Thanks a lot for your answers.