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Recommendation on CMS integration

Question asked by Eva Yu on Jun 26, 2018
Latest reply on Jun 28, 2018 by Sanford Whiteman

We are having some many problems with Marketo and CMS integrations, and would like to see if there is any tool/solution to improve the situation.

 

We have a board range of products (thousands) and a large number of content on a custom made CMS system. All content on the website are gates behind a web form (non-marketo) tied to the complex product database, so we cannot move them all content to Marketo, or replace them with marketo form at this point. All the web form entries are synced to Marketo through API calls and campaigns are triggered based on field value change (publication title). Occasionally we create programs and landing pages with same piece of content available on the website.

 

Problems:

1. the API sync can not view the web form entry, or download from website as an activity

2. Cannot score them same way as we score the same content on a landing page

3. API call sync overwrites the field value every time there is new activity, we cannot preserve the history

4. can not run content performance report on Marketo

 

Any suggestions is high appreciated!

Thanks,

Eva

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