Adding a Person's Name to the Subject Line

Karen_Pellecer
Level 2

Adding a Person's Name to the Subject Line

Hello!

Is there a way to add a person's name to the subject line?

Thank you!

3 REPLIES 3
Jackie_Potts
Level 7 - Champion Alumni

Re: Adding a Person's Name to the Subject Line

Use a token to do this, {{lead.First Name}} for example.

Karen_Pellecer
Level 2

Re: Adding a Person's Name to the Subject Line

Thank you!

JD_Nelson
Level 10 - Community Advisor

Re: Adding a Person's Name to the Subject Line

Jackie is correct -- but I'd just like to point out dangers in doing any personalization exercise:

  1. make sure your data is complete
    1. Use a default value in your token if you fear you may have missing names; ie: {{lead.First Name:default=there}} -- nothing worse than saying "Hi " or "Dear " with nothing following... I always default to the "Hi {{there}}" as my token value.
  2. It's always good to either run a health-check to see if people are properly Title-Casing their name... for instance, any email that comes to "Hi jd" I know if fake -- whereas my name is JD. (This exercise has it's own process to make sure you don't also ruin what people types in, a la "Hi Jd" which is also wrong)