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Re: How does Marketo handle new leads from CRM (Salesforce) if they already exist in Marketo?
Dan Stevens. Jun 21, 2018 12:54 PM (in response to Jesse Andrew)Jesse - this is expected behavior. Marketo will only dedupe against existing leads during form submit and list import. New records created in CRM will always create a new record in CRM. Some customers will ensure all of the people in Marketo are also in CRM - so that whatever duplicate detection rules are enabled in CRM will prevent that record from being created in the first place. For us, we only sync over MQLs to CRM - and therefore requires some additional and ongoing data hygiene workflows in Marketo.
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Re: How does Marketo handle new leads from CRM (Salesforce) if they already exist in Marketo?
Jesse Andrew Jun 21, 2018 1:14 PM (in response to Dan Stevens.)Ugh! Thank you, that was the answer I was hoping not to get. Ha ha. I'm surprised they don't dedupe based on CRM syncs.
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