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Purchase Lead List checking post-Marketo retention policy and GDPR

Question asked by de901eb5267f9d648278aa66baed7e782141887f on Jun 22, 2018
Latest reply on Jun 25, 2018 by Steven Vanderberg

I am trying to figure out who we now 'own' as a result of interaction with our email comms from a purchased data list. The general rule seems to be that if you have a click, then you can retain the record in the database.

Now with the recent retention policy from Marketo, this seems a little tricky. I would also like to assess the list by using the 'Not Clicked' etc filters, but again, this now seems more difficult than before.

Does anyone have a way that I can assess a list of records for interaction/no interaction and successfully highlight those that we are legally ok to retain and those that we must delete?