5 Replies Latest reply on Jun 25, 2018 6:30 AM by Steven Vanderberg

    Purchase Lead List checking post-Marketo retention policy and GDPR

    Michael Collins

      I am trying to figure out who we now 'own' as a result of interaction with our email comms from a purchased data list. The general rule seems to be that if you have a click, then you can retain the record in the database.

      Now with the recent retention policy from Marketo, this seems a little tricky. I would also like to assess the list by using the 'Not Clicked' etc filters, but again, this now seems more difficult than before.

      Does anyone have a way that I can assess a list of records for interaction/no interaction and successfully highlight those that we are legally ok to retain and those that we must delete?