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Speed of Populating a Segment vs a Field?

Question asked by f8ef71f2cbc1949f3d68c867b97a6216c6414b54 on Jun 21, 2018
Latest reply on Jun 27, 2018 by Balkar Singh

Does anyone know (and perhaps it varies) which is faster when a new lead comes in - populating a field vs adding the lead to a segment? Note that I'm talking about a field that is NOT on a form. E.g., would it be faster to populate a checkbox field called GDPR Country that populates whenever a new lead is created with Country = an EU country (or if Country changes to an EU Country) - or faster to add the person to a GDPR segment?