Whenever I feel that I dont have a measurable project to work on, I turn to a data quality project. Normalizing data, enriching data, cleaning and segmenting data are all good measurable projects that will have downstream effects on prospecting and breaking into sticky accounts.
Say you want to take your mailing address coverage on your top accounts and contacts from 40% to 60%. Or you can standardize phone numbers to work better for your sales team's auto-dialer.
Stuff like that. It makes a big difference. Hope that helps.
Even though the company is very metrics-centric, do you need to have quantitative metrics if your projects can't be measured in that way? Usually our quarterly/bi-annual marketing ops plans have more project based goals like you mentioned. We set deadlines or frequency goals for those projects to keep us accountable. If a project can be quantified, we include a metric, but it doesn't make sense to force it if the connection isn't logical (and if it can't actually be tracked). My team is responsible for reporting for our greater team and we've been fortunate to have buy-in with this approach.