0 Replies Latest reply on Jun 20, 2018 5:09 PM by Lindsey Veeh

    Digital Marketing Specialist

    Lindsey Veeh

        Digital Marketing Specialist

       

           Apply for the role here: Digital Marketing Specialist

       

        Tempe, AZ, US

        

       

        

      Requisition Number: 67598

      The Digital Marketing Specialist is responsible for developing, implementing, measuring and optimizing digital nurture initiatives to grow a key business unit within Insight.  This includes interacting with marketing technologies as well as collaborating with multi-disciplinary teams to build data-driven, cutting-edge marketing programs. In addition to marketing automation knowledge, this specialist should have an understanding of UX and Conversion Centered Design Principles so they can know and understand the user needs and serve as their advocate when making design decisions.

       

      As a Digital Marketing Specialist, you will

      • Implement and maintain drip and nurture campaigns
      • Work collaboratively with marketing managers from each of the go-to-markets and verticals to develop personalized content with the ultimate goal to increase response rates, engagement and drive measurable pipeline.
      • Continually evaluate buyer persona based on analytics and research and adjust personalization/automation strategy based on findings.
      • Collaborate with the Analytics team to provide template reports that can be automatically delivered that show campaign effectiveness against industry standards both at the campaign, product line and aggregate levels.
      • Provide regular reporting on utilization, campaign effectiveness, response rates and related marketing ROI metrics.
      • Own and execute entire large-impact projects as assigned
      • Effectively communicate concepts with authority and conviction

        
      What you bring to Insight: 

      • Minimum 3 to 5 years of hands-on marketing experience
      • Experience with Marketo or other marketing automation platform, specifically emails, forms, landing pages, campaigns, lead scoring, progressive profiling, distribution lists, contact groups, and reporting
      • Knowledge of best practices for email HTML coding
      • Understanding of UX and Conversion Centered Design Principles
      • Understanding of web development principles and web technologies, including HTML, CSS, and JavaScript
      • Experience with Photoshop, Dreamweaver, HTML or other creative software
      • Excellent time-management, organization and project management skills, with attention to detail from inception through execution
      • Strong analytical and problem solving skills
      • Excellent teamwork and communication skills
      • Strong software aptitude and fast learner
      • A team player who works well independently
      • Strong writing, communication and collaboration skills
      • Ability to think creatively about marketing testing techniques and options
      • Strong strategic thinking, creative problem solving and analytical skills
      • Bachelor’s Degree in Marketing, Communications, Business or related field or equivalent experience

       

       

      The position described above provides a summary of some the job duties required and what it would be like to work at Insight. For a comprehensive list of physical demands and work environment for this position, click here.

       

       

      Apply for the role here: Digital Marketing Specialist