2 Replies Latest reply on Jun 21, 2018 11:39 AM by Mary Hendrick

    Drip Campaign - When Trial Date is Expired

    Mary Hendrick

      Hello!  I'm trying to create a drip campaign for contacts that have entered a trial, but their trial has ended. I want to use a variable cadence for the emails (see below).  The contacts enter our system by signing up for a trial.  This populates a "Trial end date" which is either 7 or 14 days later.  I want contacts to pull into this campaign if their trial has expired, but because there isn't a trigger event at that end date, I'm not sure how to set up a smart list.

       

      I have been able to set up a "smart list" that pulls in contacts that have an expired date within 1 day.  But, the smart campaign does not see "Added to Smart List" as a triggered campaign.

       

      What is the best way to see up a triggered campaign or nurture campaign? 

       

      Email Cadence

      Email 1

      *Wait 1 day

      Email 2

      *Wait 3 days

      Email 3

      *Wait 3 days

      Email 4

      *Wait 4 days

      Email 5