AnsweredAssumed Answered

How to track replies to emails?

Question asked by Sarah Mayer on Jun 19, 2018
Latest reply on Jun 21, 2018 by Sanford Whiteman

We send emails that elicit a response from a prospect that entices them to have a demonstration of our product. We then manually mark those replies as MQLs. Right now I have a trigger campaign that listens for the update to MQL, but in conjunction, the lead "was sent email" within the last 2 days. I have to keep a timeframe on it, as if I leave it open, a lead could become an MQL months down the line from a different email and would trigger that campaign. However, by putting a timeframe on, if someone replies in a week, it would not be counted for this particular email, or could be counted for 2 emails if we sent 2 emails in a week.

 

I'm wondering how you all track conversions from emails that do not have a form, and instead are based on a human reply?

Outcomes