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Tracking Apple Users With Apple's Intelligent Tracking Prevention Features

Question asked by 8be95346447e809f4a0fc66c8495deb124ce6c09 on Jun 14, 2018
Latest reply on Jun 14, 2018 by Sanford Whiteman

Hey everyone, first-time poster! I'm wondering if anyone has any idea how effectively Marketing works in light of Apple's increasingly stringent privacy protection measures on Safari on iOS and macOS. I've been unable to get a helpful response from Marketo about Apple's planned macOS & iOS Safari Intelligent Tracking Prevention features.

 

It seems like those features mean that we will have no data and be unable to use cookies with customers that are coming to us from Apple mobile devices or macOS Safari.

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