I was recently asked by our SEO team to set up Google Click Id in Marketo, and I'm stuck.
Here's what I've done so far:
- Connected Google Analytics to Marketo in Launch Point
- Set up a custom field in Marketo as a String field labeled GCLID ( i actually also did this in Salesforce)
- Created the hidden GCLID field in a test form
My main problem is I dont know what information is supposed to be pushed into that hidden GCLID Field. Is there coding I need to add to all of our landing pages in the form section? What steps do i need to take to link it over to Google analytics?
I've read a number of articles in the community, but I feel like I'm running in blind circles. Any help would be appreciated!