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Is lead to account matching needed for ABM?

Question asked by Sean Richards on Jun 10, 2018
Latest reply on Oct 1, 2018 by Amy Goldfine

My company is definitely in need of persuing an ABM strategy.


My quesiton is, is lead to account matching in Salesforce, needed for ABM in Marketo/Salesforce and how necessary?


If you don't do it in SF, what are you missing out on?


Other than Engagio and LeanData, what other solutions are in use for this?