9 Replies Latest reply on Oct 1, 2018 2:18 PM by Amy Goldfine Connor

    Is lead to account matching needed for ABM?

    Sean Richards

      My company is definitely in need of persuing an ABM strategy.


      My quesiton is, is lead to account matching in Salesforce, needed for ABM in Marketo/Salesforce and how necessary?


      If you don't do it in SF, what are you missing out on?


      Other than Engagio and LeanData, what other solutions are in use for this?