Every time I import a CSV I separate the first and last names. Marketo converts them to a "Full name" in one column.
Why does this happen?
Will this mess up my first name/last name tokens within my emails.
Shawn Granniss, The first and last name is still separated. If you edit your view, and bring "First" and "Last" columns, I think you will find that the data is still stored in seperate fields, but MKTO provides a way on the background a combined value under "Full Name". Your tokens are safe.