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Ensuring at least one Lead from each Company opens an email

Question asked by c964bf49813e294f553d41af70a650cf2e62e3e4 on Jun 5, 2018
Latest reply on Jun 5, 2018 by Sanford Whiteman

Hi Community! I'm hoping for some help to solve this business problem.


We do communications through Marketo that are related to services and product changes -- in other words, communications we are legally obligated to send and that we REALLY need customers to open as it regards their existing purchases.


However, we have a hard time tracking this in a scalable way. Has anyone come across a report in Marketo that would surface up the Companies in a Smart List for a specific email send (or series of sends for one program) that have had zero Leads open an email(s)?


With this report, we would resort to more manual action and go through Account Management or another team to ensure the customer was aware.


I know we can download the excel and do some manual checking to figure this out, but we have so many of these that we are looking for another solution within Marketo to assist.


Thank you.