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COMPANY: ACCENTURE INTERACTIVE
Accenture Digital is powered by three practices – Interactive, Mobility and Analytics. Accenture Interactive helps the world’s leading brands delight their customers and deliver superior business performance and customer experiences. As part of Accenture Interactive Delivery, you’ll balance art and science to create award-winning digital experiences for today’s connected consumers through integrated and dynamic solutions that incorporate strategy, marketing, creative and technology.
As a marketing strategy whiz, you know exactly what it takes to create the perfect digital customer experience. And clients have come to rely on you for your expertise to deliver that experience with the right mix of marketing technologies. If you have experience combining strategy, experience design, and technology to deliver success, we’d like to meet you.
YOUR ROLE: Marketo Technical Lead
While there will never be a typical day at Accenture Interactive, we’ve highlighted a few of your exciting responsibilities.
- Work with marketing, integration, and data technologies to design and implement new customer experience strategies and solutions for clients
- Ensure overall success of marketing technology implementations, focusing on the client relationship, financials, project delivery, resourcing, and overall program health
- Identify and pursue follow-on project opportunities
- Plan and estimate delivery work, focusing on project milestones, resource planning (both on-shore and off-shore), scope, and budget
- Manage business requirements and project ideation
- Manage and contribute to solution plan definition
- Identify, manage, and track key dependencies, issues, and risks
- Contribute to the business development process by participating in sales calls, assist/lead proposal development efforts and delivering client presentations
- Contribute to the ongoing development of solution/program offering approaches, methodologies, techniques, and business development tools
- Travel to client site as required
YOUR EXPERIENCE: Basic Qualifications
- 8+ years of full lifecycle implementation experience using various SDLC methodologies, including Waterfall and Agile
- 5+ years of experience in tactical deployment or re-launch of Marketing applications (Adobe Marketing Cloud, Oracle Marketing Cloud, Salesforce Marketing Cloud, and/or Marketo), Personalization (Rich Relevance, Adobe Target, and/or Unica Interact), Loyalty (Kobie and/or Brierley), MDM (Reltio and/or Talend), and/or iPaaS (SnapLogic and/or Mulesoft).
- 3+ years of project management experience, delivering technology solutions
- Bachelor's Degree
SET YOURSELF APART: Preferred Skills
- 7-15 years of experience implementing Marketing, Personalization, and Data Orchestration technologies such as Adobe Marketing Cloud, Oracle Marketing Cloud, Salesforce Marketing Cloud, Marketo, Reltio, Talend, SnapLogic, MuleSoft, Informatica Cloud, Rich Relevance, Unica Interact, Kobie, Brierley and deploying new channels
- Experience with marketing campaign design, implementation and execution
- Experience in algorithmic decisioning or interactive management
- Experience in online ad serving or site serving platforms
- Strong knowledge of project management methodology including the ability to develop detailed work plans and specifications, identify and resolve issues, manage risk, and run team meetings
- Ability to articulate and clearly communicate solution scope, timeline, and benefits with client stakeholders
- Exceptionally strong leadership & communication skills to effectively manage client accounts and multidisciplinary teams
- Experience in a consulting environment and/or digital agency with demonstrated track record of continuing responsibilities, creativity and innovation