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Program Sync Strategy for Facebook Lead Ads

Question asked by Hank Hansen on Jun 6, 2018
Latest reply on Jun 7, 2018 by Hank Hansen

I'd prefer to set up a single Program that syncs with Salesforce for leads acquired via Facebook Lead Ads. Over time we will have a number of Facebook Lead Ad campaigns that use different form names. The Program sync with Salesforce will handle attribution for "Facebook Lead Ads" (for example) but I am trying to figure out the best strategy for the campaign level attribution which is only identified by the "form name" used in the Facebook Lead Ad. I would like to avoid setting up separate Programs for each campaign.


Has anyone else been down this path and if so, what did you end up doing?