About 3 months ago I got introduced to Marketo and attended the Marketo Summit. As I get a grasp on Marketo and what you can do, I was curious to know what Reports or Smart Lists other Marketo professionals are running to demonstrate real value and returns from Marketo. Reports on Opens and Clicks are good for our internal team, but it isn't really something our leadership team would be entirely interested in.
How do you demonstrate value through reporting for specific KPIs?
Thanks for your help!