3 Replies Latest reply on May 29, 2018 12:57 AM by Grégoire Michel

    durable unsubscribe - how to resubscribe?

    Averil Case

      Hi there,


      Does anyone know how to resubscribe leads who have previously unsubscribed?


      Some people in our database have unsubscribed, but have then later filled out a form to resubscribe.


      I have tried to resubscribe them in a smart campaign by using 'change data value' | attribute: Unsubscribed | New value: False.


      and by also unticking the unsubscribed boxes manually in their records.

      I understand that Marketo's durable unsubscribe feature is blocking these changes. Does anyone know how to get past durable unsubscribe for people who wish to resubscribe?