AnsweredAssumed Answered

durable unsubscribe - how to resubscribe?

Question asked by Averil Case on May 28, 2018
Latest reply on Jun 17, 2019 by Mark Knight

Hi there,


Does anyone know how to resubscribe leads who have previously unsubscribed?


Some people in our database have unsubscribed, but have then later filled out a form to resubscribe.


I have tried to resubscribe them in a smart campaign by using 'change data value' | attribute: Unsubscribed | New value: False.


and by also unticking the unsubscribed boxes manually in their records.

I understand that Marketo's durable unsubscribe feature is blocking these changes. Does anyone know how to get past durable unsubscribe for people who wish to resubscribe?