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SFDC/Marketo Sync with GDPR

Question asked by Jessica Leung on May 25, 2018
Latest reply on May 31, 2018 by Veronica Holmes



For those with SFDC and Marketo integrated, hoping you can shed some light here in light of GDPR.


At the moment, any lead/contact created in SFDC is sync'd to Marketo, and only SFDC existing leads/contacts are sync'd back from Marketo, or if it's a manual push. I'm looking to re-evaluate this set up and was wondering for those who have made changes to their setup, are the changes mainly on Marketo's end, or SFDC? Or equal? Just wondering if I should engage with a Marketo Consultant vs. SFDC consultant.


Thank you!