We have a new initiative where we send one-off swag bag/video mailers/etc. to prospective clients and want to roll them all into a specific campaign and attribute to that said campaign. What is the best way to not only roll them into this one program but also keep track of each specific outreach that we're doing. All the info is recorded in Salesforce, just need to attribute and report on it out of Marketo.
My initial thought was to record that a mail piece was sent via Salesforce activity and have a smart campaign look for the campaign title in the subject then add them to the campaign. BUT that doesn't help the situation of being able to really report on what we actually sent; video mailer, swag bag, etc.