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Questions about Marketo's ABM tool

Question asked by Taylor McCarty on May 23, 2018
Latest reply on May 24, 2018 by Monica Cordova

I tried to get some answers from our success rep, but wasn't able to get much other than the recommendation that we buy some consulting/support hours. So I wanted to see if I could get some help and answers from you all in the community. Some of these questions are rather basic and there may be answers out there, but I haven't found them yet, so thanks in advance for any help!


  • Does the ABM object in Marketo sync to the account object in SFDC, similar to how people in Marketo sync to a SFDC lead/Contact object?
  • What is the purpose behind an account list versus the named accounts?
  • Will new people added to Marketo also get added to a named account if they come into Marketo using an email address or domain associated with the account? Example, if someone comes into the database with an email address or signs up from an domain/IP will that person get automatically added to the named account? Or do we need to set up operational programs looking for specific info and using the "Add to named account" flow step?


Again, thanks for any help and answers!